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Please use this identifier to cite or link to this item: http://hdl.handle.net/10112/6934

Title: The Practice of an Optimal Pricing Strategy for Maximizing Store Profits Using PRISM
Authors: YADA, Katsutoshi
OHNO, Kousuke
Author's alias: 矢田, 勝俊
Issue Date: Oct-2006
Publisher: Institute of Electrical and Electronics Engineers (IEEE)
Shimei: 2006 IEEE International Conference on Systems, Man and Cybernetics
Start page: 2121
End page: 2126
Abstract: The purpose of this paper is to introduce a process for implementing optimal pricing that uses PRISM to maximize store profits. PRISM is a system and process that uses data mining technology to process large volumes of data, then develops a probability model for customer purchases, and which then uses a heuristic approach to identify the pricing pattern that will maximize store profits. For this paper, we used customer purchase data from Japanese supermarkets to identify the optimal pricing pattern for curry roux, which would maximize store profits.
Description: 2016 IEEE International Conference on Systems, Man, and Cybernetics, SMC 2016, Budapest, Hungary, October 9-12, 2016.
type: Conference Paper
Rights: (C) 2006 IEEE. Reprinted, with permission, from YADA Katsutoshi, OHNO Kousuke , The Practice of an Optimal Pricing Strategy for Maximizing Store Profits Using PRISM, 10/2006. This material is posted here with permission of the IEEE. Such permission of the IEEE does not in any way imply IEEE endorsement of any of Kansai University'sproducts or services. Internal or personal use of this material is permitted. However, permission to reprint/republish this material for advertising or promotional purposes or for creating new collective works for resale or redistribution must be obtained from the IEEE by writing to pubs-permissions@ieee.org.
URI: http://hdl.handle.net/10112/6934
ISBN: 1424400996
Text Version: publisher
Appears in Collections:商学部-会議発表論文

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